In the past, customers trusted brands. Today, customers trust other customers.

A high star rating and a volume of recent, positive reviews are no longer a “nice to have”; they are a fundamental driver of revenue. Studies show that a one-star increase in a Yelp rating can lead to a 5-9% increase in business. Your online reputation is not a marketing expense; it’s a direct investment in your most valuable currency: trust. Businesses that actively build and manage this trust are the ones that will dominate the market. Those that leave it to chance will be left behind.